Performance Marketing vs Digital Marketing: What's Actually the Difference (And Why It Matters for Your Business)
It is very common for businesses today to hear during meetings phrases such as “we will do digital marketing” and then followed with “no, we need performance marketing.” These terms are often used interchangeably when in reality, these are quite different from one another. If you are a business owner who needs to decide on how to allocate your budget, you might end up losing money due to this confusion. Here are some facts that will set things straight. What Is Digital Marketing? Digital marketing can be considered as the big term that encompasses almost all the marketing activities you do using the Internet – websites, posts, blogs, emails, SEO and of course, advertisements too. This can take a lot of time because in most cases you won’t be pursuing any quick sales; instead, you are focusing on becoming more visible and building credibility. This is where a good content marketing agency really shines. Blog posts, videos, infographics — this stuff builds authority slowly. I...